Introducing the 66 Clothing JJ26s Selvedge Jeans, new for 2026, in a classic dark denim.

These are selvedge jeans, meaning they’re made in the traditional way – about as close as you’ll get to how jeans were produced in the 1950s and 60s. Now, some might say “so what?” – but here’s why it matters.

When you turn these up and wear them with a roll, you’ll see the twin red selvedge lines on the inside seam. That detail isn’t decoration – it’s the mark of old-style production, woven on narrow looms rather than mass-produced wide rolls. It’s a small thing, but it’s the sort of detail you simply won’t get on most high-street jeans.

We also made a very deliberate choice with the weight of the denim. Traditional selvedge is often extremely heavy – great if you’re after a full-on 50s biker or rocker look, but not so great when it feels like cardboard to wear.
The JJ26s use a more wearable selvedge fabric: structured enough to hold shape, but comfortable from day one. These are jeans you can actually live in.

You’ll notice they come in a 34” leg length. That’s intentional. Once you roll them up properly, you’ll lose around 1–2 inches, leaving you with an effective 32” leg – the most common and versatile length, especially if you wear loafers or boots.

Styling ideas

These are made to work as part of the full look:

• Loafers with a tartan or check button-down

• Desert boots with a 66 Sutherland top

• Rolled up, clean, sharp, and timeless

The options are endless – and we’ve added images to give you the idea.

Sizing

When purchasing, we recommend measuring your waist. Many famous brands use vanity sizing, so while you might have been a ’28’ years ago, it’s likely you’re not anymore! Personally, I have a bit of a belly, and these jeans sit comfortably on the hips with a mid-rise cut. As you can in the pictures they are from a skinny fit, but a reg to slim fit, so if in doubt size up.

For more details, check out the pictures!

Tech
100% Cotton
Inside leg Standard 34
Branded Waist Patch
Silver Buttons and Rivets
Classic 5 Pocket Design
Zip fly with button fastening
6 Belt Loops
Slight Taper
Machine wash at 30°C.

Fabric :

• Fabric: Rigid selvedge denim

• Weight: 12.75oz

• Composition: 100% cotton

• Weave: 3/1 twill

• Finish: Pre-shrunk

• Colour: Indigo (Sharp Blue)

• Shrinkage: Minimal after wash

• Selvedge: Traditional red-line edge

Due to specific dyeing process item may lose colour. Wash before wear.

Made in Turkey — chosen for its long history of quality denim production rather than mass-market volume.